Experimental Design & Methods 2 Research Paper Example | Topics and Well Written Essays - 750 words

Experimental Design & Methods 2 - Research Paper ExampleIn the sound judgment of the current advertisement, campaign apply by the Idaho State University will begin with a comprehensive analysis of the goals of the advertisement. This involves understanding its intended meaning, its anticipated impact on the targeted population, the demographics of the target population as well as its anticipated impact on the image of the University. When these dynamics have already been outlined, they will be used as standards through which the content of the advertisement will be assessed. Content test will involve finding out whether the advertisement is successful at obtaining the attention of its target audience, if the advertisement is sufficiently informative to enable the audience to evaluate the advertised material and whether the advertisement is believable enough to convince the audience. Additionally, the testing will consider whether the advertisement is memorable in order to make su re that the audience will remember its main aspects, whether the advertisement appeals to the target audience and whether the advertisement produces the anticipated effect in regards to brand image of Idaho State University.Selecting the advertisement that is most suitable entails more than mere choosing of the most eye-catching mount as the most suitable come up should have an ability to meet all the goals that have been set out by the Idaho State University. The chosen approach should also be able to communicate the appropriate message to the target audience, have an appeal to the target audience and be consistent with the marketing endeavors of the University. The audition to assess whether the advertisement campaign used by the Idaho State University is effective and whether it will be more successful if a different social media course of study is used will be conducted in two phases the